Whenever I get the space to create freely, I feel completely in my element. This series for minimalist’s hair serum (maleic bond repair complex) was one of those moments; no moodboard, no brief, no pressure. Just instinct, imagination, and play. I wanted to capture the feeling of hair finally breathing again, healthy, weightless, free. So I turned to simple paper strips to echo that flow and movement, while still staying true to the brand’s monochrome identity. It felt good to let the idea lead me, to trust that vision, and to see it come alive so effortlessly.